5 Tools You Should Be Using to Connect with Channel Partners


Connectivity is the lifeblood of business. Luckily for you, the current wealth of communication tools on the market is so great that you pretty much have the pick of the litter. Personally, I like to remain engaged with my partners in as many ways as possible, so here are five tools that get the job done:

  1. Twitter – Right now, nothing works better to communicate simple non-urgent messages than Twitter.  Better yet, it allows you to connect with channel partners more directly through interactive tweeting. Asking questions, following up on issues, or taking service concerns directly through Twitter makes this social media tool infinitely useful.
  2. Skype – For a long time, Skype was nothing more than a slightly powerful instant messenger. But, with the advent of smart phone technology across the market and mobile apps on 3G and soon 4G networks, having a Skype account is a must for all resellers and vendors. From on the go video chat to quick and easy international calls through the computer, Skype should be in your toolkit.
  3. Facebook Fan Page – I’m sure you have a Facebook profile by now. More than 600 million people have signed up and  urrently used the service to stay up to date with their old schoolmates and coworkers. But, the Page feature offered to  usinesses, organizations, and brands is incredibly powerful for maintaining a connection to the people with whom you do business. Not only can you have more than the 5,000 friend limit that a standard profile has; you can easily keep in touch with all of them.
  4. Blogging – A blog does not have to be a strictly informational source. It can contain updates on recent activities by a vendor or reseller, showcase new trends, or provide a forum for channel partners to ask and answer questions related to a given post. If you maintain a network of multiple partners and have an area of particular expertise, a blog should be on your to do list.
  5. Don’t Forget the Phone –
    Technology has a habit of making us forget the tools that got us where we are.  The telephone is the simplest and easiest way to contact someone and ask how they are doing. From cold calls to support services to a simple “how are you”, your mobile phone should be on you at all times.

Connecting with your partners will help you maintain a clearer, more robust understanding of every aspect of your business. Don’t let the overabundance of technology bog you down, but never be afraid to use it to better connect with the people who help you succeed.

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