Social media is huge for marketers today—and not just for the big guys. Because this tool requires more time than money, SMBs have been quick to adopt a social media marketing strategy. By employing a social media team or even just one savvy professional, an SMB can level the playing field with the larger competition. Social media is all about converting a business to a human level—one-to-one, person-to-person. From this perspective, it should be even easier for a small to medium-sized business to reach out to prospects on the Web via social media. You’re used to wearing many hats and being connected to a broader sphere of contacts. Social media is a natural extension of what you’re already accustomed to doing, except that you’re now using the strength of word-of-mouth marketing to an extreme that was never before possible!
Ad-ology Research surveyed 752 U.S. businesses with fewer than 100 employees and 57 percent of them responded that social media is beneficial to their business. In a Forbes Insight report in May 2010, 85 percent of the SMB respondents said that social media sites play an important role in active sales—not just leads, but sales. And an American Express survey of SMBs reported that 39 percent of SMBs in the U.S. believe that social media increases their business’ exposure.
Social media delivers a host of results for the marketers who utilize the tool correctly. SMBs can generate leads, drive inbound links to their sites, increase their page rank for better visibility, influence their organic SEO, and influence keyword purchases. All it requires is for the marketer to be diligent, transparent, and engaging. Picture your end-user in front of you and start a conversation. Talk to them about their needs. Show that you care. Be human.
If you’re an SMB, how are you using social media as a marketing tool? I’d love to hear your experiences!