Let’s get straight to the point: You need a mobile website. Just about every major company now has a traditional website, but that doesn’t mean that they automatically have a great mobile site. The simple fact is that many websites built for laptops and desktops don’t translate onto mobile screens all that well. For this reason, you need to closely consider developing a mobile website.
For a wide range of reasons, a traditional website simply won’t work well for most people browsing on a mobile device, whether that be a tablet or a smartphone. Traditional websites are designed for people using large screens and trackpads, keyboards, or perhaps even a mouse. A site that looks great on a large screen and is easy to navigate with a trackpad can prove to look bad and be hard to navigate on a smartphone.
Most people on either a smartphone or tablet will be using a smaller screen and will be relying on touch input. Also, internet connections are often much slower. Your mobile website needs to take these differences into account! In order to attract mobile users and to convert their interests into sales, you need to design a website specifically for them.
Thinking that your traditional website is good enough for mobile users can be a huge mistake. The simple fact is that web users will usually only give a website a few seconds to make a good impression before leaving. If your site looks unattractive or is difficult to navigate on a smartphone, you may be driving away potential customers!
Sites designed for smartphones usually work great for tablets, so by developing a great mobile site, you could be killing two birds with one stone! With tablets representing one of the fastest growing consumer gadget markets, it would be unwise to ignore tablet users.
Check back on March 31 for my post on: Smartphone and Tablet Use is Rapidly Expanding