How to Stand Out on YouTube

If you want to make an impression in your customer’s or prospect’s consciousness, video marketing using YouTube can be an effective channel. However, simply posting a video and pointing to it from your website won’t help you achieve the objectives that underpin the YouTube format  (views, link clicks, website visits, sales, etc.). You’ve got to market your marketing videos and deploy YouTube features that help marketers do their job. Continue reading

8 Ways to Win at B2B Drip Marketing

For those who use email drip marketing as a marketing tool, you may find attaining a high open rate is a challenging proposition. There may be several reasons your “read” rate is low. Deliverability issues (getting into the Inbox) could prevent views. Poor subject lines can be another reason. But don’t forget to ask yourself: am I sending anything my customers or prospects want to read?  Continue reading

5 Things to Know About Marketing on Pinterest

If you have considered marketing on Pinterest you are not alone. Many businesses of all size are turning to social media sites as part of their marketing effort. Pinterest is one of those social media sites that are quickly gaining in popularity, providing businesses with another effective way to market their products and services. It’s easy to use, visually appealing, and can be a great way to get people to share information about your business. Continue reading

Tips for Getting Your Customers to Help Your Marketing Efforts

One of the most important things to remember when it comes to marketing is that word-of-mouth marketing rules. It is the most effective form of marketing that there is, as well as the most coveted. The good news is that rather than simply crossing your fingers and wishing for it, there are things you can do to help make it happen more often. Continue reading

Top Four Design Tips for Creating a Mobile Website

Think your traditional website is good enough for mobile users? Think again! With the smartphone market rapidly growing, any business serious about selling or connecting to customers online needs to get serious about building a world-class mobile website. When people using a smartphone or tablet head to your website, they will automatically be redirected to the mobile site. Continue reading

People Spend Serious Cash Through Mobile Devices

Still not convinced that you need a mobile website? Let’s go over some numbers. This year, consumer consumption through mobile devices is projected to reach $30 billion dollars in the United States alone, which accounts for more than 11 percent of all online spending in America.  Continue reading

Smartphone and Tablet Use is Rapidly Expanding

Developing a mobile website can cost money, there’s no escaping that fact. For this reason, some businesses choose not to develop a mobile website, but they do so at their own peril. More than half of all adult Americans now own smartphones, and adoption rates are similarly high across Europe and many Asian countries. Further, smartphone usage is rapidly expanding. Consider that back in 2011, only 35 percent of Americans owned a smartphone. Continue reading