Understanding each of the five generations and its unique sensibilities is the key to driving effective marketing strategies, particularly in B2B marketing, where most of these generations might be in play as decision makers or influencers. Continue reading
This is the second post in this series. Click here for part 1.
Last post we highlighted the 5 Generations at Work.
As we can see in the table above, the formative experiences of each generation shape its values and preferences. For example, maturists or traditionalists grew up in the World War II era and may have experienced wartime rationing. As many of us who market to this generation know, they’re often more cautious and look for security and stability in making decisions. Continue reading
This is the first of a three part series.
This is the first time in history that five generations of people are in the workforce, which means it’s also a historic and unprecedented time for generational B2B marketing.
In generational marketing, each generation is considered as a distinct archetype or model for driving product development, marketing and customer service. We look at each generation’s formative experiences, characteristics, mindset and preferences. Continue reading
With web and social media marketing continuing to dominate, it’s important that marketers and companies understand that a solid strategy for reaching a set of goals is what’s going to eventually get your ROI. This means that strategy is what separates the successful B2B marketing campaign from the failures.
One of the most important things to remember when it comes to marketing is that word-of-mouth marketing rules. It is the most effective form of marketing that there is, as well as the most coveted. The good news is that rather than simply crossing your fingers and wishing for it, there are things you can do to help make it happen more often. Continue reading
When you own or operate a business that sells a product or offers a service, it’s very important to identify your various areas of growth. What this means basically is that you want to see where you aren’t offering your services or selling your products that could be a profit area for you and ultimately get there. Continue reading
Guerrilla marketing was developed originally for B2C businesses and startups that wanted an unconventional way to attract attention without investing a huge marketing budget. Guerrilla marketing includes advertising in unusual places and tricks and gimmicks designed to get a consumer’s attention.
You’ve probably heard about guerrilla marketing and dismissed it as something that didn’t work in a B2B sales environment. Well, you were wrong. Here are some guerrilla marketing tactics that think outside the box and get your business noticed in the marketplace without a large investment. Continue reading
Are your marketing efforts building the strong customer base you’re looking for? The business environment around you is constantly changing as technology advances and customer needs change in your industry. Your marketing efforts need to change along with the environment in order to yield consistent results. Let’s look at three ways you can get the most out of your marketing efforts. Continue reading
The GooGirl turned Yahoo! CEO is female and it turns pregnant and due in October–all of which is certainly compelling on a human interest level. It certainly gives the news media a number of angles to cover her story (which certainly beats some of sexist coverage she has received from some male bloggers bringing up her looks as a criteria for evaluation). Continue reading
It’s not complicated to pull together the pieces of your marketing mix. You’re probably already using the tools. You just need to take the time to understand how each one works, both singly and as part of the mix.
Here’s what you can do to prepare an integrated marketing plan: Continue reading