Why Businesses Need to Get Behavioral in Their Marketing

We’ve passed a turning point when it comes to digital marketing. For nearly two decades now, websites, landing pages, email, and sponsored media have given marketers a way to reach targeted audiences in a cost-effective and efficient way. But every channel or strategy becomes old and outdated unless companies innovate and refine the way they use it. Continue reading

How to Stand Out on YouTube

If you want to make an impression in your customer’s or prospect’s consciousness, video marketing using YouTube can be an effective channel. However, simply posting a video and pointing to it from your website won’t help you achieve the objectives that underpin the YouTube format  (views, link clicks, website visits, sales, etc.). You’ve got to market your marketing videos and deploy YouTube features that help marketers do their job. Continue reading

5 Things to Know About Marketing on Pinterest

If you have considered marketing on Pinterest you are not alone. Many businesses of all size are turning to social media sites as part of their marketing effort. Pinterest is one of those social media sites that are quickly gaining in popularity, providing businesses with another effective way to market their products and services. It’s easy to use, visually appealing, and can be a great way to get people to share information about your business. Continue reading

Top Four Design Tips for Creating a Mobile Website

Think your traditional website is good enough for mobile users? Think again! With the smartphone market rapidly growing, any business serious about selling or connecting to customers online needs to get serious about building a world-class mobile website. When people using a smartphone or tablet head to your website, they will automatically be redirected to the mobile site. Continue reading

People Spend Serious Cash Through Mobile Devices

Still not convinced that you need a mobile website? Let’s go over some numbers. This year, consumer consumption through mobile devices is projected to reach $30 billion dollars in the United States alone, which accounts for more than 11 percent of all online spending in America.  Continue reading

Smartphone and Tablet Use is Rapidly Expanding

Developing a mobile website can cost money, there’s no escaping that fact. For this reason, some businesses choose not to develop a mobile website, but they do so at their own peril. More than half of all adult Americans now own smartphones, and adoption rates are similarly high across Europe and many Asian countries. Further, smartphone usage is rapidly expanding. Consider that back in 2011, only 35 percent of Americans owned a smartphone. Continue reading

A Tale of Two Websites: Mobile Sites Vs. Traditional Sites

Let’s get straight to the point: You need a mobile website. Just about every major company now has a traditional website, but that doesn’t mean that they automatically have a great mobile site. The simple fact is that many websites built for laptops and desktops don’t translate onto mobile screens all that well. For this reason, you need to closely consider developing a mobile website. Continue reading