Michelle Kabele is an author, marketing strategist, and new media advocate. Her outside-of-the-box thinking and get-it-done attitude have been helping technology companies and their channel partners break through the background noise to reach key decision makers for more than a decade. Michelle’s books and how-to guides on marketing and social media reflect her thorough understanding of the practicalities and realities that channel partners face in today’s challenging economy and provide real-world insight and guidance on planning and executing effective promotional, marketing, and sales campaigns.
An ardent new media advocate, Michelle has an innate understanding of the marketing potential offered by social networking, viral video, e-communications, and other electronic media. Beyond this passion for new media however, also lies a shrewd appreciation of the power and place of traditional media in the marketing mix. Her ability to combine the two into highly effective strategies has been particularly beneficial to the many channel partners and other companies she has worked with.
Michelle has authored several books and dozens of articles on marketing and creative thinking and has created a series of podcasts and videos on effective marketing. You can check out them out by visiting her blog at https://mkabele.wordpress.com/ or website at www.michellekabele.com.
Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, IL) and an undergraduate degree from Northwestern University (Evanston, IL).