MKabele Articles

My Articles:

Channel Articles

Aligning Channel Program Goals to Overall Business Objectives

Clear, Consistent Rewards and Incentives Breed Channel Loyalty

Collaborating and Connecting with Channel Partners Using Social Networks

Determining the True Value of Channel Costs  

Do Your Know What You’re Really Measuring?

How to Achieve Maximum Results from Your Partner Operations (Hint: It’s All About Evaluation)

Introducing New Products Into  Existing Channels

Managing Channel Conflict

Motivating Underperforming or Uncooperative Channels

No Budget?  No Problem! 

Square Pegs, Round Holes  

What Do Your Channel Partners Think? 

Marketing Articles (sub topics below in alpha order)

10 Ways to Maximize Your Website’s Value

Become Your Customer’s Trusted Business Advisor

Brainstorming Tips and Techniques That Work

Breaking Through the Clutter and Standing Out

Buyer Persona – How to Better Understand Your Customer

Crush the Box – Nix the Naysayers!

Getting Back to Strategic Basics – The SWOT Analysis

How to Become an Innovative Thinker

How to Create a Lead Generation Plan

How to Create an E-newsletter That Gets Opened

How to Create Great Content for Your Marketing Materials  

How to Do More With Less

How to Execute a Marketing Audit   TOP RATED

How to Determine Your Target Market

How to Incorporate the Right Marketing Message During a Recession

How to Mix Your Sales and Marketing Efforts – And Why You Should

How to Stand Out in a Crowd – Defining Your Value Proposition in a Recession

How to Write a White Paper That Gets Noticed

Integrating Your Marketing Mix

Keeping Up With the Web-Driven Economy

Marketing Best Practices

Marketing in a Recession

Nanosecond Technology and “Don’t Blink” Marketing

Teach Your Customers to Think Differently About Your Capabilities

The Unique Shall Inherit the World!

Using Loyalty Programs to Reward Your Customers (and Theirs)

Using the Roundtable to Connect With Your Channel Partners

What’s Your Plan?

Audio Streaming

Podcast Marketing


Advanced Beginner Twitter – The Next Steps

Create a Plan for Your Blog

Get Started With Your Business Blogging – What Do I Write About?

The First 5 Steps to Getting Started on Twitter

The Power of Blog Marketing

Turn Your Blog Into a Business Builder

Why Blogging is Important to Your Business


Brand Your Reseller – Harness the Power of Recommendations

Turn Your Story Into Your Brand

Change Management

How to Avoid 8 Common Mistakes of Managing Change

Email Marketing

How to Get to Know Your Customer Through Email Marketing

The Importance of Permission-Based Email Marketing

Internet Marketing

Developing “Wikis”

How to Use the Web to Compete With The Big Guys


Don’t Let Your Customers “trade Down” to a Cheaper Product

How to Become a Leader Instead of a Manager

How to Lead and Manage During Times of Change

Leading Your Business With Integrity   

Make Your Dream a Reality During a Recession

Managing Change – How to Move Forward Into the Unknown

Set Goals and Achieve Them

 Why Enthusiasm and Passion Are Important and How to Create Them

Social Media

How to Add Social Media to Your Marketing Mix 

How to Develop and Maintain a Prosperous Facebook Page 

Transform a meaningless buzz term into channel gold   

Use Web 2.0 to Connect With Your Customers

Social Networking

How to Maximize Being “Connected” on Social Networking Sites

Video Marketing

Viral Marketing


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