Generational Marketing and What It Means for B2B Marketers

This is the first of a three part series.

This is the first time in history that five generations of people are in the workforce, which means it’s also a historic and unprecedented time for generational B2B marketing.

In generational marketing, each generation is considered as a distinct archetype or model for driving product development, marketing and customer service. We look at each generation’s formative experiences, characteristics, mindset and preferences. Continue reading