5 Generations at Work – What Does This Mean for Marketing?

This is the third part in this series.  See Part 1 here and Part 2 here.

Understanding each of the five generations and its unique sensibilities is the key to driving effective marketing strategies, particularly in B2B marketing, where most of these generations might be in play as decision makers or influencers. Continue reading

5 Generations Overview for B2B Marketers

This is the second post in this series.  Click here for part 1.

Last post we highlighted the 5 Generations at Work.

5gen-chart

As we can see in the table above, the formative experiences of each generation shape its values and preferences. For example, maturists or traditionalists grew up in the World War II era and may have experienced wartime rationing. As many of us who market to this generation know, they’re often more cautious and look for security and stability in making decisions. Continue reading