One of the most important things to remember when it comes to marketing is that word-of-mouth marketing rules. It is the most effective form of marketing that there is, as well as the most coveted. The good news is that rather than simply crossing your fingers and wishing for it, there are things you can do to help make it happen more often. Continue reading
Some recent stats from SmallBizBee.com are worth mentioning.
– 91% of people admit they are influenced by online consumer reviews.
– A consumer is three times more likely to trust a peer review than an advertisement.
– A single word-of-mouth conversation has the impact of 200 television ads. Continue reading
Your mother probably told you, “Don’t worry about what other people think about you – do what you feel is right.” Continue reading
Do recommendations in blogs have any value? It depends. Traditional word-of-mouth marketing conjures up thoughts of one friend using a product and then telling two friends how great that product is. Continue reading
Everyone loves a great story. Especially one that is heartfelt, poignant, or shouts out success – especially during this recession — because these stories give hope. We’ve talked about telling your own success story, but what about those of your customers? Continue reading
How many times have you had to make a big purchasing decision? When you do, how do you make it? Do you run right out to your local box store and purchase the TV or refrigerator that is least expensive? Do you hire a plumber or an electrician by throwing a dart into the Yellow Pages? Continue reading