If you want to make an impression in your customer’s or prospect’s consciousness, video marketing using YouTube can be an effective channel. However, simply posting a video and pointing to it from your website won’t help you achieve the objectives that underpin the YouTube format (views, link clicks, website visits, sales, etc.). You’ve got to market your marketing videos and deploy YouTube features that help marketers do their job. Continue reading
Enter the world of iAds, yet another platform that Jobs and Apple will enter—advertising. Continue reading
How do your channels integrate? What if you tapped into vendor and partner knowledge and resources to produce the most amazing new product launch or informational podcast or online video? Continue reading
How many emails have you received lately with a link to a YouTube video included? Or what about the Facebook posts you see that include YouTube videos from the Olympics, American Idol, or just something crazy and quirky? Continue reading
Today, one of the best ways to connect with end-users is the same as it was 50 years ago—face-to-face. So how can you simulate that experience in a marketplace that isn’t always local? Turn to video. Continue reading
Let’s face it. We’re a visual society. People don’t want to read anything at length. Get to the point. Give me an executive summary so that I don’t have to pore through the many pages you spent countless hours compiling them. It makes sense that video should be your “go to” marketing vehicle, particularly in light of the ease with which you can create, upload, and share them with a worldwide audience. Continue reading
Last year I begain utilizing video to tell stories – if a picture is worth a 1,000 words … then video has to be worth a lot more. The use of view and YouTube are increasing significantly. By 2012, 88% of Internet users will be watching videos online. Will yours be among them?
David Meerman Scott’s presentation for the Chicago Business Marketing Conference. He’s been leading the transformation for years. This video is about 55 mins and a great overview on his thoughts with great examples. Continue reading