How to Stand Out on YouTube

If you want to make an impression in your customer’s or prospect’s consciousness, video marketing using YouTube can be an effective channel. However, simply posting a video and pointing to it from your website won’t help you achieve the objectives that underpin the YouTube format  (views, link clicks, website visits, sales, etc.). You’ve got to market your marketing videos and deploy YouTube features that help marketers do their job. Continue reading

Did traditional media just find its lifeline? The iPad

A recent article in Advertising Age made the case, that indeed, it may have. Could the iPad be to the publishing industry what iTunes was to the music industry? Traditional media, including newspapers and magazines, has been hit hard because of new technology. Continue reading

Video as a Marketing Tool

Let’s face it. We’re a visual society. People don’t want to read anything at length. Get to the point. Give me an executive summary so that I don’t have to pore through the many pages you spent countless hours compiling them.  It makes sense that video should be your “go to” marketing vehicle, particularly in light of the ease with which you can create, upload, and share them with a worldwide audience. Continue reading