5 Things to Know About Marketing on Pinterest

If you have considered marketing on Pinterest you are not alone. Many businesses of all size are turning to social media sites as part of their marketing effort. Pinterest is one of those social media sites that are quickly gaining in popularity, providing businesses with another effective way to market their products and services. It’s easy to use, visually appealing, and can be a great way to get people to share information about your business. Continue reading

Top Four Design Tips for Creating a Mobile Website

Think your traditional website is good enough for mobile users? Think again! With the smartphone market rapidly growing, any business serious about selling or connecting to customers online needs to get serious about building a world-class mobile website. When people using a smartphone or tablet head to your website, they will automatically be redirected to the mobile site. Continue reading

People Spend Serious Cash Through Mobile Devices

Still not convinced that you need a mobile website? Let’s go over some numbers. This year, consumer consumption through mobile devices is projected to reach $30 billion dollars in the United States alone, which accounts for more than 11 percent of all online spending in America.  Continue reading

Smartphone and Tablet Use is Rapidly Expanding

Developing a mobile website can cost money, there’s no escaping that fact. For this reason, some businesses choose not to develop a mobile website, but they do so at their own peril. More than half of all adult Americans now own smartphones, and adoption rates are similarly high across Europe and many Asian countries. Further, smartphone usage is rapidly expanding. Consider that back in 2011, only 35 percent of Americans owned a smartphone. Continue reading

A Tale of Two Websites: Mobile Sites Vs. Traditional Sites

Let’s get straight to the point: You need a mobile website. Just about every major company now has a traditional website, but that doesn’t mean that they automatically have a great mobile site. The simple fact is that many websites built for laptops and desktops don’t translate onto mobile screens all that well. For this reason, you need to closely consider developing a mobile website. Continue reading

Just when you were getting on a roll with Web 2.0…

Along comes Web 3.0. OK, so it’s not actually here yet, but folks are buzzing about it and as social networking quickly becomes standard fare in doing business online, then supposedly Web 3.0 is going to pull it all together for us in the next stage of the internet evolution. Thanks to a company called Project10X, for about $3,500, you can actually purchase a 700+ page semantic wave 2008 report that they have put together, created for those who want to understand how semantic technologies are going to present opportunities. They claim that in the next 10 years, “semantic technologies will drive trillion dollar global economic expansions and transform industries…” For some, including a recent editorial in PC Magazine, the jury is still out. There is no doubt that Web 3.0 is on the horizon. Those who are talking buzz about Web 3.0 are speaking about a semantic web, where machines can read web pages just like we can and search engines can troll through websites better than ever before. In some ways, Web 3.0 becomes one big universal database and a machine does the work for you. PC Magazine gives an example about a mother and daughter at a doctor’s office where the mother is advised she should see a specialist. Accessing her Semantic Web agent through her handheld web browser, the daughter plugs in parameters of what she’s looking for. The Semantic Web agent, in a matter of minutes, if not seconds, scours the Web and finds several lists of providers, checks for those in her mom’s insurance plan within a 20-mile radius of her home, and shows only those with excellent ratings. Wow! Talk about bringing it all together. Imagine plugging in your customer’s problem and letting your Semantic Web agent create solution options for you based on your products and services. Think of all the partnerships you could develop based on various customer needs. If it comes to fruition, Web 3.0 will most certainly change the way we do business, let alone the way we live our lives.

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